Mainstream Brands Pushing for Digital Collectibles on Blockchain

How blockchain is creating new revenue streams for mainstream brands

Digital collectibles are forming up to bring blockchain technology to a mainstream audience. Major brands have been announcing their involvement into the blockchain space recently, creating an environment where every person will soon find a likable product with blockchain-powered digital collectibles. This is a major development that will educate people about ownership over digital assets.

In the past few years many people have been underlining the importance of video games for the growth of the blockchain space. However, there’s still a lack of high quality game experiences. In addition major gaming brands aren’t involved yet. Even though the gaming segment has been making lots of progress in the past two years, there’s still no Resident Evil, Call of Duty, Assassin’s Creed or FIFA using blockchain technology. With only a few thousand active users per day even the most popular blockchain games lack an audience to be considered a mainstream success.

However, people are ready. There’s an entire generation that has learned to appreciate digital items. This generation doesn’t buy blu-ray discs or CD’s, instead they listen to their favorite music on Spotify, and watch movies and television series on Netflix. They’ve been grinding for digital gold in online role playing games, paid money for digital cosmetics in Fortnite, and bragged about their Xbox Gamer Score or PlayStation Trophies. Therefore digital items have value, either financial or emotional. Blockchain technology allows all this, with the additional promise that consumers get full ownership over their digital assets.

Collecting Funko Pops is difficult, because you only have this much shelves in your room. Collecting skins in an online game is already a whole lot easier, even though it does require a serious time investment. It’s however the element of collecting that is likely to trigger mainstream adoption.

There are already several blockchain-powered games that allow players to collect in-game items, do something with them and sell them for actual money…

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