How A Solopreneur Used Influencer Marketing to Reach the iOS Top 100 List

How to Find, and Leverage Influencers To Market Your App

Many bootstrapped startup founders & indie entrepreneurs believe that influencer marketing is out of reach for them.

Often I hear founders say:

I’m here to tell you that influencer marketing is more accessible than you think!

Here’s how I did it, and how you can do it too!

Note: Even though our product was a mobile game, all these tips are applicable to mobile apps and “direct-to-consumer” products too!

Start by creating a spreadsheet of your top 50 ideal influencers to work with.

You should separate your list into 4 columns: “Name” “Contact” “Passion” and “Status.”

Under the contact column, write down the most convenient way to contact the influencer. Warm intro is most preferred, followed by email, followed by text, followed by in-browser “contact me” page, followed by cold social media DM.

Quite often smaller creators will have their business email available publicly if you scan their social media and website site. If you cannot find an avenue to contact them then the influencer…

Related posts:

Will you disagree with me if I say that the long-term success of any society is highly dependent on its manufacturing? I hope you will not. Every society needs a very strong and vibrant manufacturing…

Many of you have probably never heard anything like this. But I’d love to share my story and the suffering I went through, when I was literally leaving a hair wig in the tub. In 2018 I went to Israel…

Do what you do and then stop. In order to stop action, it requires a thought. If you have not meditated till completion, meaning you have no thought in your mind. As I have found, I remember the…