Are You a Mac or a PC?

And what does that mean as we approach 2019?

We’ve all heard it said before: Mac users and PC users are just different. But is it true?

Before we get to the crux of the argument, let’s get some housekeeping out of the way: we’ll define a “PC” as a computer manufactured by any of a dozen companies that runs on the Microsoft Windows operating system, and a “Mac” as a computer manufactured by Apple Inc. that runs on Apple’s macOS operating system.

To summarize, the differences between PC and Mac users follow some predictable trends:

Overall, these differences are often expressed by the dichotomy:

The PC vs. Mac stereotype has resonated, at least in part, because it was about innovation vs. the status quo, and about an upstart company challenging the (sometimes) inferior products of a wealthy and entrenched corporation. Essentially:

Granted, the Mac vs. PC debate has traditionally been relegated to personal computers rather than consumer devices like mobile phones and tablets. But the lines between mobile and desktop devices is becoming blurry, and a convergence is under way. The total number of computer users dwindles each quarter, as the total number of consumers on mobile platforms increases concomitantly.

Absent new data, I’d venture that, today, Mac users and PC users are a lot more similar than they were a decade ago. If Apple’s customers still self identify as unique and creative, for instance, it’s not because they chose a Mac computer over a PC, but despite it.

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